If you live in Hong Kong or are following anyone from here then chances are you’ve probably seen a million posts/photos already about the 110 hubbahubba Abercrombie boys who have been prancing around town amping the city up for the big naked opening. It seems like 2012 is the year of AMERICA with a few heritage American brands opening up shop here but none as iconic and as highly anticipated as ABERCROMBIE!

The Abercrombie marketing team sent out a few of these model dudes armed with a limited edition Hong Kong Exclusive A&F Quarterly hard cover book to hand deliver to a select bunch of bloggers and influencers in Hong Kong including myself. The boys delivered the beautifully shot huge hard-cover book with photos by the amazing Bruce Webber (with a nice handwritten note from the man himself) and unfortunately yes, they were all fully clothed when they arrived at my door but posing with a giant book with a giant picture of giant man-boobs and giant 6-packs standing between four half-naked giant male models would just seem a little silly no?

The limited edition Hong Kong exclusive book is a special run of just 500 pieces and mine is #397! HOWEVER, DON’T FRET! The first 50 fans in line who are at least 18 years old will receive the A&F Quarterly as a gift; the remainder will be available with a minimum purchase of HKD 5,000 at the Hong Kong Flagship on a first-come first-serve basis. Fans of the brand are encouraged to line up early; there will be no reprints. Don’t forget to get your naked excited butt down there for the big grand naked opening on August 11th at 11:00am at the iconic Pedder Building in Central!

AMMM (Abercrombie Male Model Madness) outside the unopened store in Central! Models have been hanging out around there stopping traffic and creating havoc to get Hong Kong excited for their grand opening on Saturday!

Watch the A&F Hot Guys run wild for Hong Kong


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